One, sometimes two teams at a time. I keep it tight so I can go deep on the product and actually own outcomes.

I join your team two or three days a week. The first thing I do is question your assumptions – not to be difficult, but because the biggest gains usually come from reframing the problem, not building faster. By week two I'm shipping. Think of it as having a Head of Product who also writes the code.

Michal Filip

Most product problems aren’t missing features. They’re broken frames. I find them and ship the fix.

Q: What kind of work do you do?

I find the problem you didn't know you had, then I fix it and ship it. A typical week: reframe a pricing page that's anchoring to the wrong tier in the morning, design and code the new version in the afternoon, set up an automated content pipeline before end of day. Product strategy, design, frontend code, and systems that keep working after I leave.

Q: What's the difference between hiring you and an agency?

No account managers. No handoffs. No briefs lost in translation. I understand your business because I'm embedded in it – and I ship strategy, design, and code myself. One person instead of a chain of people who've never used your product.

I embed in your team part-time as the one senior person who makes three hires unnecessary – product strategy, UX, and frontend code. I question your assumptions, find the insight you haven’t seen yet, and ship the fix.

● Taking on one new team for Q2 2026

Let’s talk about your product

"What really sets Michal apart is that he’s a genuine creative product thinker who understands commercial outcomes, not just design aesthetics."
– Rob Balderstone, Head of Product, Basket

Worked with

What I actually do

Reframe the problem

Your onboarding asks the wrong first question

Your pricing anchors people to the cheapest tier

Your AI feature works – but the presentation makes it look arbitrary

I find the frame that’s broken and redesign the decision, not the screen

Design it. Build it. Ship it.

I design the interface and write the production code myself

No Figma-to-dev handoff. No "that's not what I meant" loop

React, Swift, browser extensions – whatever the product needs

One decision chain from insight to deployed feature

Systems that outlast me

Content pipelines that publish daily without anyone pressing a button

AI workflows that replace hours of manual sorting and tagging

Growth infrastructure that compounds while you sleep

I don’t just deliver a project – I leave behind a machine

Michal is what I’d call a ‘Technical Designer’ – while I typically think of designers as ‘living in Figma’, Michal operates with a much broader and more impressive range and skillset.

Michal has single-handedly delivered multiple sweeping changes to the Basket website in Webflow over the last couple of years, and has created sophisticated email marketing and in-app experiences in Braze CRM using advanced HTML and CSS – delivering solutions that would have been completely out of reach using the platform’s standard drag-and-drop capabilities.

What really sets Michal apart is that he’s a genuine creative product thinker who understands commercial outcomes, not just design aesthetics.

Rob Balderstone

Head of Product, Basket

I highly recommend working with Michal. He is an exceptional individual with a wealth of knowledge, creativity, and dedication. His skills in problem-solving and innovation make him a valuable asset to any project that requires a fresh perspective and out-of-the-box thinking.

Tsahi Grinberg

Founder, Prodactive Solutions

I have had difficulty finding designers who truly listen to my needs and vision in the past, but Michal was a pleasure to work with. He was easy to communicate with and completely understood my goals for the project. The result was a beautiful website that exceeded my expectations.

Minhaj Tajuddin

Founder, Shoshin Training

Latest work

A closer look at Basket, plus a few recent projects and experiments.

Basket – wishlists and cashback app

Product & Design Lead · 2021–2025

E-commerce

Startup

UI/UX

Design System

Basket lets people save items from any store, organize them into wishlists, and get price drop and restock alerts. I led product and design in a small remote team – owning strategy, UI/UX, frontend code, and growth across iOS, Android, web, and browser extensions.

Key work

Owned product strategy end-to-end: pricing, activation flows, paywall experiments, and feature prioritization across platforms.

Designed and coded the UI – from the core save/organize journeys to Safari and Chrome extensions, lifecycle emails in Braze, and the marketing site.

Built a programmatic content engine in Remotion generating 20–30 marketing creatives per week, and planned the migration of 20,000 users to the successor app.

Latest from the build log

6 April 2026

The shrinking gap – why I left Webflow and rebuilt with React and AI

Visual builders don’t shrink the distance between your idea and the finished product. They replace it with a different gap. I rebuilt an actress portfolio from Webflow to React + Claude in a weekend – here’s what changed and what it means for the no-code vs code debate.

Product Design·Webflow·AI·React

4 April 2026

We replaced our toast library with 230 lines. The strings were the hard part.

Sonner stacked. We merged. Then we spent more time on the copy than the animation. A deep dive into designing a capsule toast system where the microcopy does the real work.

Product Design·Microcopy·Interaction Design·React

3 April 2026

Dessert before vegetables – why nobody ever fixed onboarding by cutting screens

The biggest product gains don't come from building new features. They come from resequencing existing ones into a story the user wants to be in.

Behavioral Psychology·Product Strategy·Onboarding

See all posts

Tools & Experiments

Spring Visualizer

Interactive spring physics tuner for Framer Motion. Adjust stiffness, damping, and mass with a live displacement curve and animation preview.

Animation·Physics·Framer Motion

HDR Ripple Button

Material-inspired ripple effect using CSS P3 wide-gamut color space for Apple displays. Pure CSS, additive blending.

Animation·Interaction Design·CSS

LCH Color Tool

Shift lightness and chroma of any color in perceptually uniform LCH space. Paste hex codes, tweak with sliders, click to copy.

Color·Design Tool·React

Color Palette Generator

Extract dominant colors from images with Photoshop-style blend mode normalization. Drag & drop, live gradients, dark mode.

Color·Design Tool·TypeScript

Coupon State Transitions

Multi-state promotional UI: brand found → coupons found → applying → savings → success. GSAP-orchestrated animations.

Animation·Interaction Design·GSAP

Designs featured on

What kind of work do you do?

What's the difference between hiring you and an agency?

Are you available?

How does it work?

I work best with founders who have a product that works but isn’t growing – or one that’s about to ship and needs someone who can decide what to build and then build it. The messy middle where you need one senior person instead of three junior hires.

For the past four years I’ve been that person at Basket – leading product and design across iOS, Android, web, and browser extensions. I built a content engine that publishes daily without human input, on-device ML models in Swift, and automated workflows that cut weeks of manual work. Before that: fintech, medical devices, and B2B tools.

Based in Kraków, working remotely. By week two you won’t notice the distance.

Let’s talk about your product Reach out on