Thinking and building in public – product strategy, design engineering, AI automation, and the messy middle of shipping real products.
6 April 2026
Visual builders don’t shrink the distance between your idea and the finished product. They replace it with a different gap. I rebuilt an actress portfolio from Webflow to React + Claude in a weekend – here’s what changed and what it means for the no-code vs code debate.
4 April 2026
Sonner stacked. We merged. Then we spent more time on the copy than the animation. A deep dive into designing a capsule toast system where the microcopy does the real work.
3 April 2026
The biggest product gains don't come from building new features. They come from resequencing existing ones into a story the user wants to be in.
20 March 2026
Most AI shopping chats ignore behavioral psychology completely. They return good products in a format that makes them look arbitrary.
27 February 2026
When production cost drops to near-zero, creative strategy transforms from committee debate to cheap experimentation.
11 February 2026
Migrating users is not a technical problem. It's a behavioural intervention – status quo bias, loss aversion, and commitment devices.
28 January 2026
The counterintuitive case for making users confront the price before they've committed to the free tier.
9 January 2026
At which point in an AI content pipeline does human judgment actually change the outcome?