20 March 2026
Your AI chat isn't bad at recommendations. It's bad at confidence.
Most AI shopping chats ignore behavioral psychology completely. They return good products in a format that makes them look arbitrary.
Behavioral Psychology·AI·Product
Blog
Thinking and building in public – product strategy, design engineering, AI automation, and the messy middle of shipping real products.
19 March 2026
The case for making your creative team obsolete (on purpose)
When production cost drops to near-zero, creative strategy transforms from committee debate to cheap experimentation.
Automation·Remotion·Behavioral Psychology
18 March 2026
The psychology of making 20,000 people voluntarily switch apps
Migrating users is not a technical problem. It's a behavioural intervention – status quo bias, loss aversion, and commitment devices.
Product Strategy·Behavioral Psychology·Data
17 March 2026
Why hiding your paywall is worse UX than showing it
The counterintuitive case for making users confront the price before they've committed to the free tier.
Behavioral Psychology·Monetization·Product Strategy
16 March 2026
The diminishing returns of human involvement in content creation
At which point in an AI content pipeline does human judgment actually change the outcome?
Automation·AI·Growth