6 April 2026
Why I rebuilt a Webflow site in React
The site worked until the exceptions became the product.
Blog
Notes on products, interfaces and what changed once people used them.
4 April 2026
We replaced our toast library with 230 lines. The strings were the hard part.
Three saves should not create three notifications.
3 April 2026
The onboarding was not too long. It showed value too late.
The problem was not the number of screens. It was when the useful part appeared.
20 March 2026
Good AI recommendations can still look arbitrary
Useful recommendations still need visible judgement.
27 February 2026
How we rendered 20 to 30 videos a week
We turned a repeated video format into a small production system.
13 February 2026
Moving 20,000 users meant moving a habit
Moving accounts was easier than moving the habit around them.
30 January 2026
Show the price before users build around the free tier
A late paywall changes the meaning of everything before it.
16 January 2026
What we did not automate in our AI content pipeline
Automation helped once we became explicit about where review still mattered.